Pure Adventures believes the tourism industry has a responsibility to respect, protect and conserve the fragile environments it visits. Ecuador is an ecologically and culturally sensitive country and one of the most bio-diverse on the planet. Our aim is to protect this unique habitat by organising green tours that really are eco-friendly.

We are increasing awareness of environmental issues through our work within the industry, with tourists and the community. Through collaboration with hoteliers, restaurant owners, transport providers, local vendors, travellers, guides and conservation projects we are endeavouring to raise environmental standards and to lead by example by following our company policy of attainable sustainable tourism.

We envisage a tourist industry that actually helps; that has zero negative impact. Our goal is tourism that cares and educates