Our mission is to harness the economic power of consumers, businesses and the market place, to create a socially just and environmentally sustainable society.
We as consumers have the ultimate power, if we do not purchase goods and services that are not based on ethically sound practices, those goods and services will not survive in the market place. It is up to us as individuals to stand up and take action.
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Endorse the values we should focus on
Common Definition of Attentiveness
A willingness to demonstrate assiduous attention to the pleasure or well-being of others.
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Common Definition of Benevolence
An inclination to perform kind, charitable acts.
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Common Definition of Care
Regard, affection, or consideration for someone or something.
Our actions living Care
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Common Definition of Charity
Benevolence or generosity toward others or toward humanity.
Our actions living Charity
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Common Definition of Confidentiality
The discretion to keep information to oneself.
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Common Definition of Consistency
A disposition to act in uniformity with one’s principles or beliefs.
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Common Definition of Devotion
Ardent, often selfless affection and dedication, as to a person or principle.
Our actions living Devotion
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Common Definition of Diligence
Earnest and persistent application to one’s tasks.
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Common Definition of Empathy
Identification with and understanding of another’s situation, feelings and motives.
Our actions living Empathy
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Common Definition of Fairness
A disposition that is free of favoritism or bias.
Our actions living Fairness
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Common Definition of Faithfulness
A tendency to adhere firmly and devotedly to a person, cause, or idea.
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Common Definition of Gentleness
A considerate or kind disposition.
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Common Definition of Honesty
A disposition to be truthful and not false.
Our actions living Honesty
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Common Definition of Honour
A tendency or disposition to adhere to ethical principles.
Our actions living Honour
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Common Definition of Humility
A disposition marked by meekness or modesty in behavior, attitude, or spirit.
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Common Definition of Impartiality
An inclination to weigh different views or opinions equally.
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Common Definition of Integrity
A steadfast adherence to moral principles.
Our actions living Integrity
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Common Definition of Loyalty
An inclination to be unwavering in devotion to others or to a cause.
Our actions living Loyalty
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Common Definition of Moderation
The quality of being moderate and avoiding extremes.
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Common Definition of Openness
A disposition that is free of prejudice and receptive to new ideas.
Our actions living Openness
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Common Definition of Perseverance
A steady persistence in adhering to a course of action, a belief, or a purpose.
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Common Definition of Prudence
An inclination to be attentive to possible hazard.
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Common Definition of Respect
The unbiased regard for the rights, values, beliefs and property of others.
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Common Definition of Self-restraint
Restraint of one´s emotions, desires, or inclinations; self-control.
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Common Definition of Sincerity
A quality of naturalness, simplicity, and truthfulness.
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Common Definition of Solidarity
An inclination to act in accordance with the interests or purposes of a group.
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Common Definition of Strength of character
A disposition to act with purpose and resolve.
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Common Definition of Tolerance
The capacity for recognizing and respecting the beliefs or practices of others.
Our actions living Tolerance
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Common Definition of Transparency
A disposition that is candid and open and free of guile.
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Common Definition of Truthfulness
An inclination to consistently tell the truth.
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